Carhartt Work In Progress, a textile brand founded in 1994, is renowned for its durable garments, attention to detail, and sustainable, adaptable, and authentic craftsmanship. Appealing to an audience that defies categorisation, the brand has embedded itself within the subcultures that embraced it — from skateboarding and hip-hop to techno. From this cultural connection, which forms part of the brand’s DNA, Carhartt WIP Radio was launched in 2008. The platform showcases artists and labels from around the world. Each episode is curated by the artists or labels themselves, offering a mix of carefully selected tracks alongside an interview exploring their stories, giving insight into their creative processes and unique perspectives on the music industry. From the sounds of the Sahel to bass explorations, from hip-hop to eclectic electronic music, and from house to techno, versatility is at the heart of the project.