Ben Whitelaw works at FT Strategies, the Financial Times’ media strategy and subscriptions consultancy, and has almost 15 years of experience working with publishers globally. Before joining FT Strategies, Ben was an independent newsroom and content strategy consultant supporting news media across Africa, the Middle East and Europe and worked on a grants programme for the European Journalism Centre. Prior to that, he was Head of Audience Development at The Times and The Sunday Times, where he worked on audience growth and newsroom transformation projects.