In his new French life, Rooh is a multidisciplinary entrepreneur. Noting the lack of reliable information available in French about Iran, he co-founded in 2015 Lettres Persanes, an online cultural magazine about Iran, its culture, society, cinema, arts and history. I also created in 2019 the startup Jahan Info, a platform for monitoring the press through artificial intelligence to anticipate geopolitical and geostrategic issues. In parallel, Rooh has been president of the international NGO SINGA since 2018. SINGA contributes to creating a more inclusive society by bringing together locals and newcomers (refugees, asylum seekers...) around social, professional and entrepreneurial projects.