14:00 - 15:30
70 quai Perrache
european lab | FICTION FOR FUTURE : La fiction sauvera le monde
In Les Ingéneurs du chaos (“The Engineers of Chaos”), Giulano Da Empoli reveals the shady dealings and strategy of public manipulation implemented by the digital masterminds behind the “populist carnival” that has spread through Italy since 2010 as well as flourishing in the USA, Brazil, Hungary et al. It tells the story of how a small online marketing agency became Italy’s pre-eminent political party, explains how a team of physicists masterminded the triumph of the Leave campaign in the Brexit referendum, and takes us on a tour of Steve Bannon’s very own Silicon Valley of populism. Join us for an analysis of this next-generation form of political propaganda, constructed around eye-catching narratives and manipulative algorithms.