Musical narratives: hybridisation & experimentation
In April 2020, a virtual concert by Travis Scott on the video game Fortnite attracted a global audience of millions. Quite aside from the impact of lockdown, the resounding success of the event raises important questions about how we experiment with and consume music – and above all,about new ways of constructing formats in this artistic field. Conscious that our attention spans last around half a minute, Modern Obscure Music recently released a compilation of tracks lasting no longer than… 32 seconds. At a time of increased interaction between the worlds of video game sand music, when artists are increasingly having to innovate to reach new communities and when the arts scene is becoming ever more oriented towards hybridisation, what place do these new formats occupy in today’s music industry?